WELCOME TO HAIRPRIMO

Hey there! I’m Emily Shine, Editor-in-Chief and the heart behind HairPrimo. Welcome to your new favorite hair inspiration hub!

My journey with hair started way back in my teenage years when I was constantly changing my look. From pixie cuts to mermaid-length waves, and every color under the sun, I’ve been there, done that, and probably regretted a few choices along the way (hello, orange highlights of ’09!).

After spending years as a hair stylist and colorist, I realized there was a gap between what clients wanted and what they could articulate. That’s when HairPrimo was born – a place where hair dreams come to life, and everyone can find their perfect style.

Every article you read here is crafted with love, backed by my 15 years of experience, and thoroughly researched. I’m always knee-deep in the latest hair trends, testing new products, and chatting with fellow stylists to bring you the most up-to-date and reliable info.

Whether you’re contemplating a bold chop, thinking about embracing your natural curls, or just need some styling inspiration, I’ve got you covered. HairPrimo is more than just a blog; it’s a community where we celebrate the transformative power of great hair.

So, grab your favorite hair mask, settle in, and let’s embark on this hair journey together. After all, life’s too short for boring hair, right?